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Made for rain. Made for cold. Made for when you just need a good jacket.
Rooted in outdoor, designed for the streets. Own the elements with #MYSHELTER, now available on adidas.com/MYSHELTER
We all stand for something. What do you represent?
One of football's top midfielders discusses his most memorable moments of playing the sport he loves with @MariaTaylor.
The two discuss how they met and what they have in common: a thirst for competition and creativity. Hosted by @MariaTaylor.
On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond.
Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story.
1967, Franz Beckenbauer
1973, Stan Smith
1994, Predator Cup
2013, Energy Boost
2015, NMD R1 Primeknit
2016, adidas x Parley
2017, Futurecraft 4D
See more at adidas.com
See where your curiosity can take you.
Welcome to the family, @MikaelaShiffrin. #HereToCreate
Supermodel, Coding Instructor, TV Host and more, but her proudest title is something you might not expect. Hosted by @MariaTaylor.
From running the track to ruling the streets.
Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop.
Explore more at adidas.com/OZWEEGO
From mics to miles. Pusha T talks rap and running with host @MariaTaylor.
With Boost on your feet, take on any run that comes your way.
Boost. We made it a game-changer. You made it an icon.
Feel the Boost.
🔊 Best with sound on
Game on, world. 🏆 #FIFAWWC #DareToCreate
Photo by @emilysoto at adidas Flagship New York
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