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Fitness isn’t just about gym time. It’s all the time. Seek it. Crave it. Live it. Find your fit.

http://www.fitbit.com/gift-guide Similar users

It’s a marathon, not a sprint 🦃 🍂 #HappyThanksgiving

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The Fitbit #BlackFriday Sale is on! Step up and save $50 on select fitness gifts. Swipe through to see what’s on sale and check out the link in our bio to shop 🎁

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All action. No small talk. Crush every workout with personalized on-screen coaching—right on #FitbitIonic.

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Get an exclusive look at all the incredible Fitbit #BlackFriday deals. Click the link in our bio to get a sneak peek! 🎁

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With #FitbitCoach, video & audio workouts help you get fit anytime, anywhere. Challenge yourself to maintain your workout – even when you’re not at home. What’s your favorite on-the-go workout?

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After upgrading to the new #FitbitIonic, #FitbitFriend @noahpeets loves the functionality, full post-run stats and endless compliments his smartwatch brings him. We'll double tap to that, won't you? 😉

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The Holiday Gift Guide is back! Find gifts fit for fitness newbies, seasoned all-stars and everyone else on your list 🎁 Peek the link in our bio!

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"I’d definitely say there's an old me and a new me. I used to weigh 218 pounds. I was completely sedentary. I lost myself, and I ate my way through every difficulty I was experiencing. As my weight ballooned, my confidence, and my personality, and myself, disappeared. When I was finally diagnosed with type 2 diabetes, I cried. I think the general attitude was, you’re not going to fix it. I knew I had to do something. I had to stop thinking that I had to help everyone else, and I had to start doing some things for myself. My father loves all things innovative, and he gave me his Fitbit when he upgraded. The device really gave me a reality check on the amount of food I was eating, and how much I wasn’t moving. It gave me the feedback I needed. Now I’ve lost 79 lbs and I cannot tell you how different it feels to be the person I am now. The energy I feel is incredible. It’s not an option to give up. It’s not an option to go back." - Rachel W., New Zealand #MyReasonIs #WorldDiabetesDay

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Premium wireless sound. Built to handle workouts. Bring music to your ears with wireless headphones that actually stay in. #FitbitFlyer

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Ordinary athletes. Extraordinary stories. Everyone has the power to change. With the help of Fitbit, people around the world have turned their reasons for change into reality. See how fitness and nutrition transformed Rachel's life by helping her lose 79 pounds, manage her diabetes, and finally get pregnant. See more inspiring Fitbit stories by checking out the link in bio and share your reason using the hashtag #MyReasonIs.

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#FitbitIonic & #FitbitFlyer: A smartwatch with up to 5 days of battery life and headphones that provide premium sound – it’s a duo that can’t be beat.

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"Run when you can, walk if you have to, crawl if you must. Just never give up.” - @ultramarathon Dean Karnazes #MondayMotivation A big congrats to all the participants in yesterday's #TCSNYCMarathon 🙌 👟

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