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Modern essentials. Finest fabrics. Honest prices. Tag us #granaworld for a chance to be featured.

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We wanted to let you know that tomorrow, we're bringing back our No-Markup Sale. We also want you to know the how, why and what of our sale; and some of the important questions you should ask when you shop – not only with us, but with any and all retailers. Link in bio to read the whole story on 'The Modern'.

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“It’s pretty much a comfort blanket for your body!” - #granafriend @apairandaspare. Get your hands on our Merino wool chunky turtleneck sweater via the link up top 👆

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You didn’t choose the crew life, the crew life chose you. Get your own Mongolian Cashmere Sweater and join the gang. Link up top 👆

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Relaxing in our new 100% Peruvian Pima Cotton sweats is a seriously luxe experience. Go get 'em. Link in bio.

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Lover of dairy and all things pink... say hello to our Womenswear Designer, Jasmine, and get a peek inside her world. Read all about our new #TeamTalk feature now, on The Modern. Link in bio 👆

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Our fave hybrid knit-beast is the Mongolian Cashmere Coatigan - know about it? Stay cozy this winter in it, like #granafriend @meganjennifer!

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For the latest in our ‘Space Invaders’ series, we’re stepping inside the NYC apartment of #GranaFriends Avril and Quy! Take a look around their space and hear what they had to say about curating “creative challenges” in their home. Read it on ‘The Modern’ via the link in our bio. 📸: by our #GranaFriend @monsieurjerome at New York, New York

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We’re only 3 weeks away from 🎄! Consider your holiday shopping sorted, thanks to our holiday gift guide. Shop the good stuff via the link. 📸: by our #granafriend @apairandaspare

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Cashmere that can, and you can too! #GranaFriend @caitlinmiyako leading the charge in our fave textured knit. Like it? Love it? Get it via the link in bio 😉

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A modern MAN-ual for the modern MAN....now on 'The Modern'. Served up via the link in bio, BYO Vespa.

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Survive the holiday season with your sanity in tact, your liver unscathed and your family bonds as strong as ever. The festive cheat sheet you didn't ask for but definitely need now on 'The Modern' and via the link in bio. at Pomegranate Kitchen

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A favourite face on the Grana team also happens to be the driving force behind pretty much all our web projects. It's time for 'Team Talk' with Business Project Manager and eternal ray of sunshine, Sophia. Via the link in bio on 'The Modern'.

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Peep the story behind our new Austrian Modal underwear. Seriously comfy, seriously sustainable, seriously worth showing off 😝 Link in bio to 'The Modern'.

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In the immortal words of Liz Lemon, 'sometimes, a lady likes to leave her blazer on'. Peep the power of our new Italian worsted wool blazer via the link in bio.

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Movember is a chance to spotlight some of the many issues around men's health and wellbeing that we often ignore, downplay or refuse to acknowlege. #GranaFriend @alex_de_fina shares some raw and incredibly powerful words that we hope will help start a new and important conversation. Please read, please share, please comment. And to Alex, thanks for your candour, your advice and your openness. Link in bio, read it. No really, READ IT.

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The not so subtle art of the ugly holiday sweater is having one hell of a moment thanks to fast fashion. We're here to make a case for cashmere instead and suggest investing in this thing we call 'adulthood'. Now on 'The Modern'.

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Got something to say but can't quite find the right words? How about you let a sweet gift for a sweet someone do the talking for you. Holiday gifting done right with plenty of somethings he'll love, promise! Shop the guide via link in bio.

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It's true, the early bird gets the worm, and in this case, that worm is a selection of some of our special faves for YOUR special fave. With only 44 more days left in 2017, it's time to get your holiday shopping sorted. We'll help you say what you can't or won't. Link in bio for all the best goodies for the best ladies in your life.

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