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Made Thought

We are a creative design collective that believes in heartfelt strategy and exquisite visual craft. Fred Perry x Made Thought 544 collection out now

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FROM DARK COMES LIGHT @imprimeriedumarais invite you to dive into the making of the final installation at the #madethoughtstore before it closes on Sunday the 1st December. Explore the tools used to create these beautiful prints before they're gone. Purchase your own print from the exclusive series. Made Thought Store 27 Short's Gardens, WC2H 9AP. Photography by @_tobymitchell at Made Thought Store

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FROM DARK COMES LIGHT window print instalment. @imprimeriedumarais are the makers, they are the "petites main" behind every foiled line, paper folded or stitch made. Their handmade production takes place in a beautiful courtyard in the heart of Paris. Visit the #madethoughtstore to find out more about this beautiful sustainable crafting from the makers themselves. Designed by @made_thought paper supplied by @gfsmithpapers photography by @_tobymitchell at Made Thought Store

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FROM DARK COMES LIGHT with @imprimeriedumarais Introducing our final instalment of the #madethoughtstore series. A fine print exhibition combining materiality, finishing and revelations in craftsmanship, the concept honours the last moon before the Winter solstice and celebrates our 5 year long creative relationship. Open until 1st December at Made Thought store 27 Short's Gardens, WC2H 9AP. at Made Thought Store

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Stillness and movement. We were totally transported by the incredible dancers @maddie_millar @naomiweijand @beckynamgauds performing at the #madethoughtstore. Choreographed by @hollytblakey . A room full of such talent. Photography by @_tobymitchell at Made Thought Store

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Last week at the #madethoughtstore we hosted a special event. FREE YOUR FORM - A CELEBRATION OF MOVEMENT featured an all-female dance performance, directed by world-leading choreographer @hollytblakey and art directed by Made Thought for a beautiful spectacle. The dancers performed an exclusive piece accompanied by a live music score from saxophone soloist @jasminequintet. This immersive contemporary event had the audience up-close and alongside the performers. The dancers @maddie_millar @naomiweijand @beckynamgauds wore intimate skin soft apparel by @trueandco - an inclusive underwear brand that champions women across the board that we have been lucky to rebrand this year. Photography by @_tobymitchell at Made Thought Store

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Shop our @fredperry 544 collection at the #madethoughtstore and receive a free limited edition A2 print designed by us. We have a super small run, so don’t miss out. 27 Shorts Gardens, WC2H 9AP at Made Thought Store

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We are super excited to invite you to a special evening to celebrate the launch of our collaboration with @fredperry – the 5 4 4 Made Thought Collection at the #madethoughtstore This Thursday 14th November 6:30pm -9 pm come see the collection, experience our new installation, featuring a live printer producing limited edition prints to take away. Free drinks, live DJ and shopping. We hope to see you there! 27 Shorts Gardens, WC2H 9AP. at Made Thought Store

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Thank you to everybody who made it down to our 544 collection launch party @fredperry with live DJ set by @pangaeauk 📸 @chazzadnitt at Fred Perry Coal Drops Yard

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Graphic prints on the button-down shirt, trimmed with the collection’s signature 5-4-4 embroidery at the cuff. @madethought decode the @fredperry DNA. Shop it now at @fredperry stores, online and the Made Thought store. Photographer @benmorrisphoto at Made Thought Store

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The 5-4-4. An ownable code, inspired by the @fredperry signature twin tipping. at Made Thought Store

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The 544 Collection works as the hidden language and building blocks that have continued to shape the @fredperry brand since as far back as 1952. We used this esoteric ratio to explore and exploit across classic @fredperry pieces, manifesting in a numerical representation as well as in bold graphic coded references, all in a monochrome palette. Across the collection you will see 544 printed in large numbers, as well as interrupted tipping on the collar and subtle embroidery details. The 544 is further manipulated and expressed in block print, creating a powerful graphic iteration of the twin tipping. Photographer @benmorrisphoto at Made Thought Store

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Graphic prints and 5-4-4 embroidery. @fredperry x @madethought. Available now in Fred Perry stores and the Made Thought store. Photographer @benmorrisphoto at Made Thought Store

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@fredperry x @made_thought A celebration of the Fred Perry heritage and intrinsic design details. Shop the 544 collection now. at Made Thought Store

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“In the spirit of being subversive, the collaboration hopes to speak to the fans who would immediately recognise this formation, whilst generating intrigue and invitation amongst those who do not.” - Made Thought Design Director, Radek Wojcik, who led the project. Photographer @benmorrisphoto at Made Thought Store

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The 5-4-4 lies at the centre of everything @fredperry do. In our new collaboration, we created a new graphic language for @fredperry fans, many of whom will already be familiar with the terminology and concept of 544, acting as a nod to the rows of yarn and the very specific spacing that is a trademark of the brand. Photographer @benmorrisphoto at Made Thought Store

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We worked on decoding the @fredperry DNA in an interrogation of the dimensions of their signature two line collar “tipping” icon, which break down to a 5-4-4 ratio. We then expanded this into a hero graphic language across the collection. at Made Thought Store

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We are so excited to introduce @fredperry x @made_thought. The 5 4 4 collection has just landed in stores. The collaboration is inspired by the hidden language behind the brands iconography, creating an own-able secret code for Fred Perry fans to discover and be part of. Photographer @benmorrisphoto at Made Thought Store

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Something exciting. Coming soon @fredperry at Made Thought Store

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“We journey to find answers in the land and unleash its potential through science. SUSTAINABLE. Ethical. NATURAL. this is radical botany.” @wildsmithskin window at the #madethoughtstore We say goodbye to our @wildsmithskin window lunar installation on the New Moon on Monday, making way for a new exciting project. at Made Thought Store

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The third instalment at the #madethoughtstore series is fast approaching... FREE YOUR FORM with @trueandco - A CELEBRATION OF MOVEMENT with an all-female immersive dance performance, directed by world-leading choreographer @hollytblakey and art directed by MADE THOUGHT for a beautiful spectacle. On Thursday 6th November, the dancers will perform an exclusive piece accompanied by a live music score from a female soloist @jasminequintet Head to the Eventbrite page — link in bio — to reserve your slot and join us for this incredible rare opportunity. at Made Thought Store

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Heavyweight G. F Smith Extract notebooks made from recycled coffee cups destined for landfill. Exclusively available at the #madethoughtstore ⁠ ⁠ at Made Thought Store

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Enter the private studio space of a music-maker. Take to the crate to experiment on Ableton Push and Live to create your own unique sound. Or peer in to watch. Open 7 days a week until 31 October. #artinstallation #ableton at Made Thought Store

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Scenes from An artist at work @faraomusic Open now at the #madethoughtstore at Made Thought Store

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An Artist at Work. @faraomusic performs from her recreated studio space in this unique set-up. Stay tuned on our stories for more action. Build by @cloudandhorse Lights by @edforever at Made Thought Store

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The doors open out for one night only. Tonight, @faraomusic performs from the recreated studio space in an intimate performance in front of a live audience. This installation studio has been meticulously replicated to her own personal recording space. From tomorrow, the space will be open for other music makers to experiment with her @ableton set up. Come and see it, collaborate and experiment. Build by @cloudandhorse Lights by @edforever at Made Thought Store

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The third instalment at the #madethoughtstore launches TONIGHT at our SOLD OUT event. An Artist at Work with @ableton feat @faraomisic. Discover the re-creation of musician Farao’s personal creative space, where she produced her debut album Pure-O. Peer in and see where Farao creates her unique sound using ABLETON LIVE. Tonight the crate will UNFOLD in front of an audience and Farao will perform LIVE from her RE-CREATED studio. The space will remain open for artists and visitors to meet, COLLABORATE, share ideas and EXPERIMENT using ABLETON LIVE and PUSH until 31st October. Prepare to be a VOYEUR and immerse yourself in this music-making installation. at Made Thought Store

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We only have a few spaces left for our installation live performance An Artist At Work with Ableton featuring Farao. Head to Eventbrite (link in bio) to secure your spot for this Thursday 17th Oct. at Made Thought Store

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Project focus at the #madethoughtstore. MoMa. Redefining an icon. How we strategically gave an institution a voice by bringing a more compelling and human visual spirit to MoMA’s diverse audiences. Our challenge was responding to the rapid pace of change in popular culture, and building a brand and communications strategy that acknowledged the blunt instrument of traditional advertising wasn’t going to reach the breadth of audience MoMA needs to continually engage. We worked with MoMA’s board to refresh an iconic identity, introducing a more flexible graphic spirit that will help serve increasingly diverse creative demands. at Made Thought Store

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Made Thoughts by Made Thought sustainable collection only available at the #madethoughtstore at Made Thought Store

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Spotted in soho. The ‘Made Thoughts’ by Made Thought collection can be found at 27 Shorts Gardens. All our clothing is certified carbon neutral and made in the UK. Modelled here by us lot. at Made Thought Store

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Experience An Artist at Work with @ableton feat. @faraomusic Discover the intimate space of a music-maker as we re-create Farao's iconic creation space from her debut album Pure-O. See how Farao creates her unique sound in this immersive installation followed by a live performance on 17th October, set within a voyeuristic viewpoint. After Farao's performance, this immersive installation will remain open to the public until Thursday 31st October; acting as a space for artists and visitors to meet, collaborate, share ideas and experiment using @ableton. Prepare to be a voyeur and immerse yourself inside this unique music-making installation. BOOK TICKETS FOR THE LIVE EVENT NOW ON EVENTBRITE —-> Link in bio

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Third installment at the #madethoughtstore coming 16th October - An Artist At Work with @ableton featuring @faraomusic Discover the intimate space of a music-maker as we re-create Farao's iconic creation space from her debut album Pure-O. See how Farao creates her unique sound in this immersive installation followed by a live performance on 17th October, set within a voyeuristic viewpoint. After Farao's performance, this immersive installation will remain open to the public until Thursday 31st October; acting as a space for artists and visitors to meet, collaborate, share ideas and experiment using @ableton. Prepare to be a voyeur and immerse yourself inside this unique music-making installation. BOOK TICKETS FOR THE LIVE EVENT NOW ON EVENTBRITE —-> Link in bio

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Check the small print.. our store guide is printed on G.F Smith Extract paper, made from recycled coffee cups destined for landfill. Limited print run. Minimum waste. 📸 @ashjamesphotography at Made Thought Store

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Design For Good / Good Design. We are living in a new age of responsibility, where we all want to be surrounded by beautiful and intelligent brands that prioritise the environment. This gives us — as designers and business owners — huge impetus to create great work that is designed responsibly and with purpose. At the #madethoughtstore we share our research, insights on sustainable design solutions and plastic alternatives. We encourage all creatives to design responsibly. at Made Thought Store

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Under The Harvest Moon with @heckfield_place and @wildsmithskin now open to the public at the #madethoughtstore To mark the Autumn Equinox - a key date in the biodynamic calendar - we celebrate with a special harvest installation. Both brands have a self-sustaining relationship between land and lunar, creating naturally inspiring environments and products. Explore the maze of water reeds and barley and meet the moon.. sampling some of the incredible Wildsmith products along the way. Details include flower seeded plantable paper and potted floxgloves from the Heckfield gardens. Open today until 7th Oct. #autumnequinox #harvestfestival @7dialslondon

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