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🏆 Fitness Business Building + Mindset 👨🏻‍💻 Founder | Diabetic Muscle & Fitness 🍴 Nutrition Nerd 📖 Author 👊🏻 Real Talk! 🎧 Lifestyle By Design (iTunes) Similar users

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Danny Lennon
Body Type Nutrition
🌸 Aisling Byrne 🌸

You know i was just thinking...Back when I started uni I wanted to be a clinical dietician. But, part of me also wanted to work in food science. Tbh, I wasn’t sure. . I ended up pursing the food science route and landed a placement as a food technologist with one of the world’s top meat companies. From day one I hated it, especially the manager. She was an absolute MELT! In fact, one of the most annoying people I had ever met. . Long story short - I ended up getting sacked. If you we’re in my old class - now you know why I was always being pulled into head’s office after lectures. Lol . This was the first time I’d ever been sacked! . I sat through my dismissal with a panel of dull HR staff and my university professor who wasn’t best amused. In fact, she was f****ing fuming! I tried to justify it by saying, “She never liked me from day one!’. . Then, out of nowhere the manager pulled 4 cctv screenshots out of a plastic folder and handed them to my professor. (Yes mum. I know you’ll read this and I know didn’t tell you the exact same story at the time. But, it was 7 years ago. No need to call! 😁.) . Little did I know the screenshots were of me out cold sleeping at the back of the factory using burger packaging to support my neck. 😂. . And, apparently during one of my naps I missed a 40 foot delivery of New Zealand lamb which managed to hold the whole production line up. (No doubt she was exaggerating here) . I wanted to burst out laughing. But, safe to say, i got my ass handed to me during that interview. It was humiliating. I hated her for sacking me and also for hated her for embarrassing me with the photos. . Moral: When someone annoys you - take a moment and open it up for questioning. You’ll be surprised what you learn about yourself. . Why did this happpen? How was I involved? How can I grow from this? What should I have done? . When you’re consumed by resentment you’ll never see the lesson. What you focus on you create more of. If you keep expecting people to annoy you they will. . I’m glad she sacked me, otherwise I wouldn’t have asked my self the question - ‘Now what?’. . Diversity enhances discovery. Wouldn’t change a thing! Goodnight! 👊🏻🔥 at Barcelona, Spain


Accept the fact people will mess you around.Instead of ranting about it. Take ownership and accept full personal responsibility for everything going on in your life. 9/10 when someone does mess up your expectations were unrealistic, or you didn’t see the full picture. (If you think you know - you usually don’t!) . Take others out of the equation. It has nothing to do with them now. The only thing that matters is how you respond and deal with the situation. You can keep complaining or, take a lesson from it and kick start your live with a shaper mindset. ___ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration


Food environment plays a massive role in determining your food choice, portion size and overall calorie intake. . 🍭It's easy to feel like the ‘Diet Twat’, give in and end up eating or drinking something we don't want, simply to keep a few head melters quiet. . 🤔 Food for thought - If they truly value their friendship, there is no reason why you can't eat what you want and be merry. . I’m all for eating out with friends and family. But, strive to eat in company that understands and respects your goals and values about food. Set standards and be flexible with your food choice when needs be! . Food environment is such an important factor many people over look! I actually covered the subject in one of my thesis's back in 2011, plus wrote a decent chunk about it in my best seller book The Diabetic Muscle and Fitness Guide @diabeticmuscleandfitness __ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration


Feeling like you don't deserve the things that make you happy, because it's greedy rips off the rest of the world. ⠀⠀⠀⠀⠀⠀⠀⠀ Be your best, do your best, demand the best, expect the best, receive the best and put your best out into the world so everyone else can receive your best to. Happy Wednesday Insta! 👊🏻👊🏻 _____ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration at Hillsborough, Lisburn, United Kingdom


Wrapped up an amazing 6 month mastermind with this lot. Dam! we covered so much ground. It’s been truly rewarding seeing all these guys grow into their own respected leaders, serve more people and authentically x2 - x4 their incomes within such a short space of time. If you get clear & put the work in - the rewards are simply sitting in potential. Now to work and scale a few of their private projects and other side revenue streams. I hope what I taught you all sticks for life! 👊🏻🔥❤️ . Another 20 Trainers from all over lined up and ready to kick ass in business and life come Friday. You’re in for a big awakening to say the least! 😁 ____ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration at Belfast


One of the best ways to serve others is to teach them how to avoid the mistakes you made at one point in your life. I love the talking about my f**k ups. . The self reflection and story telling also serve me. Did you know one of the best ways to learn is to teach? That’s right. If you want to master something and add serious value to your clients, study an area hard, live it, evaluate it, refine it, live it over and over - then teach! . As I’ve said before. You cannot teach from a place you haven’t been authentically. Looking forward to a full day of teaching my mastermind crew. It’s been an amazing 6 month journey for all of us. . Anyway, have a great day guys! Ps. Have a think - what are you going to teach today? 👊🏻🔥 ____ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration


When you gain the wisdom that your purpose isn’t just to live an easy, conflict/stress free life the anxiety melts away. Can you imagine how boring that would be? I remember reading the words ‘historical = hysterical.’ Isn’t that so true? You wouldn’t have the resilience you have now without the events and experiences you once found horrible. . The events and circumstances that occur during your existence are experienced through a filter called your “personality,” believe it or not, you are 100% in control. . Be with it. Don’t make the mistake of missing the point. Everything you are going through right now is the reason you are here. Slow down and you’ll notice. Trying to skip it or speed through it defeats the purpose of living. If you feel the need to - try asking different questions. 👊🏻 ____ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #entrepreneurship #coach #fitspiration #strength #influencer #blogger #inspirationalquotes


Here’s three solid pieces of advice for anyone looking to build a better physique. . If your budget is tight stop splashing your cash on overly priced novel high protein ‘health’ foods. For the money you could save - you’re far better investing in good quality minimally processed food, a coach, Gym access or, a good workout regime. Don’t get me wrong protein bars and the odd tub of Halo are great for helping with appetite control but, they are a major barrier to adherence if cost is an issue. . Constant comparison is one sure way to end up de-motivated. Focus on your own journey and be more realistic with your expectations. Every time you compare you’re overlooking someone else’s experience and resources. . Oh and last but not least. CONTEXT. Just because it worked for someone else, does not mean it will work for you! 👊🏻🔥 ____ #fitness #instafit #fitlife #wotd #eatcleantraindirty #personaltrainer #fitpro #fitblog #fitspo #fitfam #business #abs #entrepreneurship #fit #fitcouple #fitnessmodel #gym #arms #6pack #musclemodel #dailyworkout #transformation #coach #fitspiration #powerhouse #strength #influencer #blogger #inspiration


One of the biggest turning points in my own personal growth came when I was on holidays in Mexico in 2012. Every morning at 7:00am I would jog down the beach before breakfast. Without fail I kept passing the same guy on my morning route. He was in his 50s, European & fit as a fiddle. You could tell he looked after himself. We made eye contact a few times but never spoke to each other until one day he said in passing, ‘a man with discipline wins the game.’ I replied ‘dam right’ while thinking ‘he must be military or something....’ . Later that day I managed to catch him at the pool bar. We got chatting over a beer. Turns out he was one of the head investors for Trip Advisor. He valued my enthusiasm to learn about life and business - and said it was pretty rare to have convos like the one we were having with someone my age. When I think back, one of the biggest highlights of that convo was when he warned me about the dangers of feeling proud. . I remember his words exactly, ‘The amateur plays at the performance. The professional plays in-between the performance.’ . The old adage, ‘a rich man doesn’t need to tell you he’s rich’ sums this up perfectly. . One of the greatest barriers to your personal and business success is pride. Quite trying to be the showman it’s super obvious to the trained eye (the people you really need on your side) plus it’s exhausting. Let your results speak for themselves. Preserve your time and energy for more important aspects of building your business and life! Here’s to a successful week people!👊🏻🔥 at Belfast


Each and every one of us view the world differently. Please bear that in mind the next time you try and ‘figure it all out.’ Your interpretation of events is usually exaggerated - so is theirs. Who’s right? Who’s wrong? Does it really matter? People make decisions based on what they perceive will bring them the most benefit at a particular moment. You can dedicate your life to figuring out why they decided to think and act the way they did and ponder your life away with feelings of resent or betrayal. ⠀⠀⠀⠀⠀⠀⠀⠀ Let me rest assure you - you’re making life more difficult for yourself. Thinking like that is not serving you in any way. Whatever has happened up until now is just stuff, stories, tales... ⠀⠀⠀⠀⠀⠀⠀⠀ Flip them - How have they served you? Live on! 👊🏻🔥


Good Times with Great Friends. Have an amazing night everyone! Happy St Patrick’s! ☘️ Huge shout out to the legend @michaeldeane61 for top quality grub as always! 👌 🔥🥩 at Deanes Restaurant Belfast


Don’t let the fear of failing own you. We all love our comfort zones, but it's it’s important to realise you’ll never reach your full potential staying ‘comfy.’ ⠀⠀⠀⠀⠀⠀⠀⠀ Failure (if it even happens) is the price of greatness. (Read that again and engrain it) ⠀⠀⠀⠀⠀⠀⠀⠀ The most successful people and companies on the planet have failed more than ordinary ones. Get that into your head! Not one millionaire or successful mentor I’ve ever worked with made it on their first go. Not one! 1 year from now you'll be more disappointed by the things you didn't do than the things you did. Most people don't play the game. ⠀⠀⠀⠀⠀⠀⠀⠀ Fail faster, succeed sooner. Go ahead stretch yourself today. Tell someone No, Make the call, send the text, have the awkward convo you’ve been putting off for weeks, Make the sale, post on social media. The list is endless. Moral. If you ain’t in, you can’t win! 👊🏻💯


Friday Vibes with @grenadejay @tbconditioning @clairegrahamfit @karina.willis1 @joyce_wells88 before a big night out in Belfast for St Patrick’s ☘️


I always remember the super smart and talented sports guys at school. All the potential in the world. You’d think their life was set. Little did I know, not everyone with the golden badge leans in and does the work. . Just think of someone you know with great talent who doesn’t do the work? They crash and burn compared to the individuals who work really hard. . You will officially get your clock cleaned by someone who is putting in x2 the work as you in the same area, job, sport etc. Your god given talents are not enough to rely upon. That includes your gift of the gab. . Even if you don’t want to hear it. The real secret to becoming a success is just really, really hard work. . Coaches and, trainers - when you start getting busy with clients, you can’t put as much time into your learning, but you should. You need to find time whenever you can. You’ve got to be constantly learning and mastering your craft on the side. Otherwise - you’ll get out worked and out paid by someone who has. Hard pill to swallow. Don’t let it happen. Prevention before cure! 👊🏻🔥 at London, United Kingdom


One Very Important Skill You Must Master In Business If You Don’t Want To Burnout. 🚀 . I remember this moment very clearly. I was just about to give a nutrition talk to a few hundred people at Belfast’s Waterfront Hall. At the time, with everything going on in my head - I didn’t think I had it in me. . About 5 minutes before this photo was taken I’d just turned down a major business opportunity. I’d let a lot of people down. A large part of me felt uncertain that it was the right move and what drama would follow suit after it. . Either-way, I still had to go on stage and deliver a 3 hour talk, put on a brave face and act like everything was A>OK. . Here’s a little bit of advice I would tell the younger me (which of course, you guys can use to). As an entrepreneur (in any field) you’ve got to become a professional in resisting the hasty judgement of others and saying NO to an overwhelming amount of opportunities. . While they may seem attractive - too much opportunity is a wolf dressed in sheep's clothing. It will shatter you. Learn to be hyper selective, close more doors, and take criticism in your stride! 👊🏻🔥 ps yes the bar is bending! 😂💪 at Belfast City Centre


If someone stole your ‘idea’ stop flapping. If you’re in business - it’s going to happen. People will copy your stuff. Your ideas, service provision, products, branding colours, social media content/ads and even your dress sense lol. . Ideas, cannot be owned by anyone. You can’t copyright, patent or trade mark an idea. You CAN only protect the execution of the idea and trademark the name. This is an important thing to know in any business and is often misunderstood, especially by trainers. . If you feel someone has copied your work. Stop complaining and start producing faster than they can copy! 👊🏻🔥


I always try to remind myself that procrastination and boredom = failure. . 📲 Flicking through socials aimlessly. 📩 Dipping in and out of your emails. ☕️ Going for another cup of coffee. 👀 Dipping between an important project and a group chat on wattsapp. 🤯 Overthinking about everything and anything and not getting any work done. . If you’re not happy with your results. Look at how you‘re spending your time, especially outside of coaching hours. You’d be surprised at how much time you waste. Take true ownership of your time - it’s too precious to waste! 👊🏻🔥


If you want to get the most out of your personal training career you're going to have to put the work in. I've outlined some pretty common dos and don'ts in the infographics above. . If you stick to the actions listed on the right-hand side of the infographic and you'll automatically increase the value of your coaching business. . If you run a health and fitness business, make sure you turn on your notifications for when I post. You don't want to miss a single - Each and every post is loaded with value. . In order to turn on notifications - Tap the triple-dot button in the upper-right corner. From the menu, tap Turn on Post Notifications.

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